Howling Wolf Belt Buckle With Saying On Back

Fitur and the economic crisis vs

Last week I was in Fitur one of the most important tourism fairs in Europe, after the World Travel Market (London) and ITB (Berlin) . This is the first time I attend this show, but certainly could feel the crisis in the sector : I was told, there were far fewer exhibitors and much less people traffic than other years; missing traditional companies in the industry as Orizonia, Barceló Hotels and Iberia. And that until the weekend is only open to industry professionals! We'll see what happens over the weekend ...

During the 70's and even 90's, tourism was the major industry of Spain and the engine of the economy. Tourism in Spain has always been characterized by the classic "sun and beach" when the Central Europeans came to our shores in search of good weather and economic conditions affordable. Following this demand were born in Spain in the years 69-70, several hotel companies that organized, and staying distributed to customers and now have become the largest hotel chains in Europe, both by number of beds as billing. In the leisure market particularly highlighted Majorcan chains such as Sol Meliá, Barceló, Iberostar, Riu, Globalia or Orizon, all family businesses. And in the urban sector and AC NH Hoteles.

During the past 10 years, it seems that tourism has left its engine since the English economy the construction and real estate, supported by the housing bubble. It is curious that this situation has occurred in global economic conditions which had prevailed growth and globalization, but the reason is due not only to the obsolescence of the English tourist park, but the limited vision of tourism enterprises. The market has moved and businesses have stayed where they were and as a result. With the growth of the European economy and the expansion of EU new markets have emerged offering good standards of quality at affordable prices in Spain when we were still offering all-inclusive at a higher price. Tourists have therefore decided to change destinations seeking countries like Croatia, Greece, Turkey and North Africa where they could find good natural areas, perhaps in a worse state facilities, but certainly a better price. And we have continued to offer the same packages at the same prices, without changing the offer.

Maybe it's time to reinvent tourism, it seems that the classic system of promotional packages to attract customers via offered by tour operators and agencies provided by Travel has become obsolete. It would be nice to take the current crisis to provide a competitive advantage sustainable tourists. And is that Spain has assets that can make a difference from its competitors as the quality of services, cities with all the comforts of a developed country, security, etc. It is a good idea that the English chains start thinking about the increasingly avoid unnecessary passing travel agencies and tour operators (thus saving the cost of fees), and begin to focus more on the customer, offering a vacation package that enriched undoubtedly lead to an increase final prices, but would allow us to position ourselves in a more elite segment, so to speak. This will reduce the overnight but it would increase spending per day for the tourists as we are reaching a tourist who does not seek only "sun and beach" but a complete offering.