The online advertising is like advertising on mobile. Each year promises to be "the year of online advertising." Always tops every list of trends that are prepared carefully each year. It is the eternal promise, but it always stays in in the rookie of the year.
Clearly, the network offers a number of advantages over the other conventional media like television, print, radio, etc. On the Internet there is more interaction with the user, the more variety of actions, it can play videos (which will always attract more attention) and sound, and more importantly, is a medium that allows better target the audience and get results accurate.
But surprisingly, as they pass the years we see the same advertisement. Style junk mail "test death" little games that catch your eye and draws that promise you the moon and the stars.
Companies should clearly understand that having a presence in the network. It's more like a tax: you must be on the internet. When you see a media plan you find any traditional advertising (print, radio, outdoor, etc) and a final section "Internet." But it still can not see an improvement in the media. This raises the advertising on the Internet as one more, ie not given special treatment. We have banners and pop-ups as we have in print skirts and rectangles. And really, what's the difference?
To all this must be added the difficulty that the Internet as "go to our ball" is to gain a foothold at all costs, but in a intrusively : pop-ups expansive ads chasing you down the page, sounds going on when we mouse over, etc..
Really, the only form of communication for companies and is proving useful in networks is the presence social. But of course, that advertising is no longer flat to be a new way of interacting with consumers or potential consumers.
Nevertheless, Internet was the only media where advertising spending increased in 2009 . That is, advertisers see their potential. But then, where is the problem?
about three years ago, antitrust officials on both sides of the pond approved the acquisition of DoubleClick by Google . That is, the largest advertising search engine and largest advertising pages together. The new corporation then acquired about 70% of the market for online advertising. High above the competition like Yahoo or Microsoft.
probably not the only reason, but I'm sure that if we had more options now when it comes to buying advertising on the network conditions improve. Companies esmerarÃan to seek media that maximize value for advertisers and even could reach agreement on network applications, a sort of manual that would protect the Internet and regulating their exposure to advertising.
is a foundation which supports the economy adversely affects a monopoly market, both the consumer side, for the business side. So maybe not such a bad idea to go over Bings and competition grows. For the good of all.
